Nina Alexander

Nina Alexander

Nina Alexander is a Marketer with 20+ years of experience and focus on digitalisation, automation, and AI.

What is marketing automation?

What is marketing automation

In this (rather lengthy) article, I’ll attempt to give you a basic understanding of what is marketing automation. Stay tuned for more info by signing up to the weekly newsletter. Simply put, marketing automation means using software tools to automate…

How marketing departments (should) work

This article takes you through the structure and responsibilities of the people within an imaginary company’s marketing team and aims to show how a marketing department should work. As you read through, you’ll probably find yourself smirking and saying things…