I’ll cut to the chase. Less than a 100 years ago, when you needed something you’d go to a craftsman to order it. Let’s imagine that it’s a brand new suit. You went to the shop, had a conversation over…
Table of Contents Your First Hire Their profile KPIs for your first marketing hire How to onboard your first hire How to manage your first hire When to expect results from your first marketing hire? Do not make the mistake…
In this (rather lengthy) article, I’ll attempt to give you a basic understanding of what is marketing automation. Stay tuned for more info by signing up to the weekly newsletter. Simply put, marketing automation means using software tools to automate…
I’ll be blunt: if you don’t know what you’re asking for when ordering a logo design, there’s a good chance you’ll get played. See, getting your logo done is not easy. And whilst there are some really good agencies that…
Intro to premium pricing Selling at high profits is the dream, isn’t it? It is a lot easier to handle 12 instead of 12,000 customers; the chances for complaints are way lower; customer service doesn’t require this much effort; the…
This article takes you through the structure and responsibilities of the people within an imaginary company’s marketing team and aims to show how a marketing department should work. As you read through, you’ll probably find yourself smirking and saying things…
